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SIAM, Regional Skills AlignmentEastern Washington University

General and Operations Managers

SOC 11-1021, Spokane region, about 1,048 projected annual openings

Regional opportunity and readiness

Graduates are well prepared in three areas central to the role: performance and financial oversight, operations and production management, and marketing, pricing, and demand planning.

Accounting readiness against Spokane demand (40 postings, 8 EWU areas)
Skill areaReadinessDemand
Performance and Financial OversightPrepared20 of 40
Operations and Production ManagementPrepared19 of 40
Marketing, Pricing, and Demand PlanningPrepared16 of 40
Organizational Policy and Departmental DirectionOpportunity21 of 40
Workforce Supervision and PersonnelOpportunity20 of 40
Sustainability and Environmental ProgramsOpportunity16 of 40
Facilities, Site, and Retail Floor OperationsOpportunity16 of 40
Procurement and Supplier ManagementOpportunity8 of 40

The clearest move Approve one new course or module in frontline supervision and staffing, the largest opportunity for a role with about 1,048 projected annual Spokane-area openings.

What graduates are prepared for, and where to extend reach

Prepared for

  • Performance and Financial OversightGraduates read financial statements and performance reports and direct budget and funding decisions (BADM 531 with BADM 502).
  • Operations and Production ManagementGraduates direct the administrative work of production and service operations and manage the flow of goods through a facility (BADM 508 with BADM 555).
  • Marketing, Pricing, and Demand PlanningGraduates build a marketing strategy and set prices from a demand forecast (BADM 506 with BADM 542 and BADM 586).

Opportunities to extend reach

  • Workforce Supervision and PersonnelAdd a course or module in staff scheduling, duty assignment, hiring, training, and evaluation, the largest opportunity for this role.
  • Facilities, Site, and Retail Floor OperationsAdd coursework in site selection, store layout, and frontline service, reaching the second-highest knowledge area for the role.
  • Procurement and Supplier ManagementExtend BADM 555 with a module on vendor scorecards and monitoring suppliers to budget.
  • Organizational Policy and Departmental DirectionExtend MGMT 326 and MGMT 480 with practice in directing a named functional department such as purchasing.
  • Sustainability and Environmental ProgramsExtend MGMT 423 with an operational module on running recycling and waste-reduction programs.

The 8 regional skill areas

Performance and Financial Oversight Preparednamed in 20 of 40 postings

A capable graduate can read financial statements and performance reports to measure how a unit is doing, and can direct budget and funding decisions to support operations and investment.

Assessment item Given a company income statement, balance sheet, and cash flow statement plus a capital project proposal, the student produces a written analysis that names two areas for cost reduction and recommends fund or do-not-fund for the project with the decision criterion stated. Evaluate

CurriculumBADM 531 Financial Statement Analysis as the anchor, with BADM 502 Finance for the funding and capital project side.
Student experienceEach student takes one real public company, analyzes three years of its statements, and presents a fund or cut recommendation for one proposed capital project with the decision criterion shown.
CertificateA short Office of Professional and Continuing Education certificate in Financial Statement Analysis for Operating Managers, drawn from BADM 531 and BADM 502 outcomes.
Tasks for this skill and their coverage.
Regional taskReadinessEWU courseDetail
Review financial statements, sales or activity reports, or other performance data to measure productivity or goal achievement or to identify areas needing cost reduction or program improvement.PreparedBADM 531BADM 531 teaches conducting financial statement analysis and using financial statements to evaluate company performance, the direct reviewing and measuring work of the task, reinforced by BADM 560.
Direct or coordinate financial or budget activities to fund operations, maximize investments, or increase efficiency.PreparedBADM 502BADM 502 teaches developing cash flows and analyzing capital projects, and BADM 530 adds evaluating long-term financial strategies, which is the funding and investment substance of the task.

Demand keywords searched in the postings: budget, financial, p&l, profit, revenue, cost, performance, kpi.

Operations and Production Management Preparednamed in 19 of 40 postings

A capable graduate can direct the administrative work of making products or providing services and manage the flow of goods through a facility for efficient operations. The directing-and-coordinating of production, pricing, sales, and distribution department activities (task 933) is only partly served.

Assessment item Given a description of a manufacturing or service operation with a stated bottleneck, the student writes an operations plan that integrates people, machines, and materials and reduces the bottleneck to a stated throughput target. Apply

CurriculumBADM 508 Essentials of Operations Management as the anchor, with BADM 555 Strategic Operations for applied principles.
Student experienceStudents map a real service or production process, find the bottleneck, and propose a materials-flow change with a measured throughput improvement.
CertificateAn Office of Professional and Continuing Education certificate in Operations Management Essentials, drawn from BADM 508 and BADM 555 applied outcomes.
Tasks for this skill and their coverage.
Regional taskReadinessEWU courseDetail
Direct administrative activities directly related to making products or providing services.PreparedBADM 508BADM 508 covers the management of both manufacturing and service systems and integrating people, machines, and materials, which is the substance of the task.
Manage the movement of goods into and out of production facilities to ensure efficiency, effectiveness, or sustainability of operations.PreparedBADM 508BADM 508 teaches managing the integration of materials and machines into productive systems, and BADM 555 adds applying operations-management principles, which covers materials flow and production efficiency.
Direct and coordinate activities of businesses or departments concerned with the production, pricing, sales, or distribution of products.DevelopingBADM 555BADM 555 covers operations and supply chain and BADM 506 covers pricing and sales, so the domain content is taught, but the outcomes do not yet include the directing and coordinating of those department activities.

Demand keywords searched in the postings: operations, production, logistics, supply chain, process improvement, throughput.

Marketing, Pricing, and Demand Planning Preparednamed in 16 of 40 postings

A capable graduate can develop a product-marketing strategy and set prices using a forecast of customer demand. Coordinating sales promotions with other department managers (task 20706) is only partly served.

Assessment item Given a product, a target market, and historical sales data, the student develops a marketing strategy with a promotion plan and sets a price supported by a stated demand forecast, defending each choice in writing. Create

CurriculumBADM 506 Marketing and BADM 542 Global Marketing for strategy, with BADM 586 Business Forecasting for Managers for the demand-forecast input.
Student experienceStudents build a marketing and pricing plan for one product, setting the price from a demand forecast they produce rather than from cost alone.
CertificateAn Office of Professional and Continuing Education certificate in Marketing Strategy and Demand-Based Pricing, drawn from BADM 506 and BADM 586 outcomes.
Tasks for this skill and their coverage.
Regional taskReadinessEWU courseDetail
Develop or implement product-marketing strategies, including advertising campaigns or sales promotions.PreparedBADM 542BADM 542 teaches developing competitive marketing strategies and programs, and BADM 506 covers channels, pricing, product, and new product development, which substantively teach the task.
Set prices or credit terms for goods or services, based on forecasts of customer demand.PreparedBADM 506BADM 506 teaches establishing pricing strategies and BADM 586 teaches business forecasting and demand exploration, together covering pricing informed by demand forecasts.
Plan or direct activities, such as sales promotions, that require coordination with other department managers.DevelopingBADM 506BADM 506 teaches the promotion mix and setting promotion objectives, the sales-promotion content, but the outcomes do not yet include the cross-department coordination the task names.

Demand keywords searched in the postings: marketing, pricing, demand, sales, forecast, merchandising.

Organizational Policy and Departmental Direction Opportunitynamed in 21 of 40 postings

A capable graduate can help set departmental goals, policies, and procedures within an organization's structure, though the practice of directing a specific functional department is thinner.

Assessment item Given an organization chart and a stated operating problem, the student drafts a set of departmental policies and procedures and explains how each supports a stated goal, using the four functions of management as the frame. Apply

CurriculumMGMT 326 Organization Theory and Behavior and MGMT 480 Organizational Leadership for the policy and goal-setting frame.
Student experienceStudents take one department, write its policies and procedures tied to a measurable goal, and map each to the planning, organizing, leading, and controlling functions.
CertificateAn Office of Professional and Continuing Education certificate in Departmental Policy and Management Functions, drawn from MGMT 326 and MGMT 480, with a new module added on directing a named functional department to close task 947.
Tasks for this skill and their coverage.
Regional taskReadinessEWU courseDetail
Establish or implement departmental policies, goals, objectives, or procedures in conjunction with board members, organization officials, or staff members.DevelopingMGMT 326MGMT 326 teaches planning and organizing at an applied level and MGMT 480 teaches leading within a structure, so goal and policy setting is partly taught, but the governance-level work with board members is not addressed.
Direct non-merchandising departments of businesses, such as advertising or purchasing.Developingnonethe outcomes do not yet include directing or managing a non-merchandising department such as advertising or purchasing. MGMT 120 builds awareness of what departments do, not the skill of directing one.

Demand keywords searched in the postings: policy, procedure, department, coordinate, strategy, objectives.

Workforce Supervision and Personnel Opportunitynamed in 20 of 40 postings

A capable graduate would prepare staff schedules, assign duties, and perform personnel functions such as selection, training, and evaluation, and the program could add these.

Assessment item Given a team roster, a weekly demand pattern, and a set of duties, the student builds a staff schedule with duties assigned and writes a performance evaluation rubric tied to the assigned duties. Apply

CurriculumNo current BADM or MGMT outcome teaches staff scheduling, duty assignment, or personnel selection, training, and evaluation; this requires a new human-resource management course or module.
Student experienceStudents build a real staff schedule against a demand pattern and run a mock hiring and evaluation cycle, once a course exists to support it.
CertificateAn Office of Professional and Continuing Education certificate in Frontline Supervision and Staffing, built new, covering scheduling, duty assignment, hiring, training, and evaluation, since no existing outcome supports it.
Tasks for this skill and their coverage.
Regional taskReadinessEWU courseDetail
Prepare staff work schedules and assign specific duties.Developingnonethe outcomes do not yet include workforce scheduling, shift planning, or task assignment. MGMT 326 names organizing as a function but does not yet include how to schedule staff or assign duties.
Perform personnel functions, such as selection, training, or evaluation.Developingnonethe outcomes do not yet include recruitment, hiring, training, or performance evaluation. The high similarity on BADM 555 reflects shared management vocabulary, not coverage.

Demand keywords searched in the postings: supervis, staff, personnel, hiring, workforce, team, training, scheduling.

Sustainability and Environmental Programs Opportunitynamed in 16 of 40 postings

A capable graduate can reason about sustainability and corporate responsibility at a strategic and ethical level, but has not been taught to run an operational recycling, conservation, or waste-management program.

Assessment item Given a facility and a sustainability target, the student writes an implementation plan for one waste-reduction program with named operational steps, the responsible roles, and the measure of success. Apply

CurriculumMGMT 423 Business and Society and MGMT 480 Organizational Leadership for the strategic and ethical frame.
Student experienceStudents design and cost one operational sustainability program, such as a recycling or waste-reduction plan, with named steps and a success measure.
CertificateAn Office of Professional and Continuing Education certificate in Sustainability Program Implementation, drawn from MGMT 423, with a new operational module on running recycling and waste programs to convert the partial to covered.
Tasks for this skill and their coverage.
Regional taskReadinessEWU courseDetail
Implement or oversee environmental management or sustainability programs addressing issues such as recycling, conservation, or waste management.DevelopingMGMT 423MGMT 423 builds understanding of sustainability and its applications and MGMT 480 connects leadership to fostering sustainability, but neither teaches running the operational recycling, conservation, or waste programs the task names.

Demand keywords searched in the postings: sustainab, environment, energy, waste, compliance.

Facilities, Site, and Retail Floor Operations Opportunitynamed in 16 of 40 postings

A capable graduate would recommend facility locations, oversee remodeling, plan store layouts, and perform sales-floor work such as customer service, stocking, and inventory, and the program could add these.

Assessment item Given a candidate retail site, a budget, and a product mix, the student produces a location recommendation with stated criteria and a store-layout plan that places fixtures and product zones for customer flow. Create

CurriculumNo BADM or MGMT outcome teaches site selection, facility renovation oversight, store layout, or sales-floor service; the capital-budgeting outcomes in BADM 502 and BADM 530 are one financial input only.
Student experienceStudents complete a site-selection and store-layout project for a real retail concept, including a floor plan and a frontline service walkthrough, once a course supports it.
CertificateAn Office of Professional and Continuing Education certificate in Retail and Facilities Operations, built new, covering site selection, layout design, and frontline service, since no existing outcome supports them.
Tasks for this skill and their coverage.
Regional taskReadinessEWU courseDetail
Perform sales floor work, such as greeting or assisting customers, stocking shelves, or taking inventory.Developingnonethe outcomes do not yet include frontline retail service, stocking, or inventory counting. The high similarity on BADM 574 is shared business vocabulary, not coverage.
Plan store layouts or design displays.Developingnonethe outcomes do not yet include planning physical store layouts or designing displays. The top candidate, BADM 577, is business-plan writing, not space planning or visual merchandising.
Recommend locations for new facilities, or oversee the remodeling or renovating of current facilities.Developingnonethe outcomes do not yet include facility-location analysis or overseeing renovation. The capital-budgeting outcomes in BADM 530 and BADM 502 are a financial input to a build-or-locate decision, not site selection or facility oversight.

Demand keywords searched in the postings: facilit, site, retail, store, warehouse, floor, maintenance, inventory.

Procurement and Supplier Management Opportunitynamed in 8 of 40 postings

A capable graduate would monitor suppliers for cost, quality, and timeliness against budget, and the program could add vendor monitoring or procurement control.

Assessment item Given supplier performance data and a budget limit, the student builds a vendor scorecard, rates each supplier against stated criteria, and recommends keep, renegotiate, or replace for each. Evaluate

CurriculumBADM 555 introduces supply chain concepts at an explanatory level only; teaching supplier monitoring to budget requires a new procurement and vendor-management module.
Student experienceStudents build a vendor scorecard from real supplier data and defend a keep, renegotiate, or replace decision for each supplier, once a course supports it.
CertificateAn Office of Professional and Continuing Education certificate in Procurement and Supplier Performance, built new, covering vendor scorecards and budget control, since BADM 555 only names supply chain at a concept level.
Tasks for this skill and their coverage.
Regional taskReadinessEWU courseDetail
Monitor suppliers to ensure that they efficiently and effectively provide needed goods or services within budgetary limits.DevelopingnoneBADM 555 introduces supply chain concepts at an explanatory level and does not yet include monitoring supplier performance, evaluating vendors, or managing them to budget. All other candidates are off topic.

Demand keywords searched in the postings: procurement, supplier, vendor, purchasing, contract, negotiat.