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MKTG 472 — GLOBAL MARKETING MANAGEMENT

4 credits CIM Verified
5
Objectives
47
Matches
0
Reviewed
12
Occupations
Your experience with this course
Top occupation matches for this course
51.7% Search Marketing Strategists 10t
39.3% Demonstrators and Product Promoters 7t
48.7% Online Merchants 7t
46.2% Market Research Analysts and Market 7t
35.8% Sales Representatives, Wholesale an 6t

Learning Objectives & Matches

LO2 CIM

LO 2. To critically assess the importance of globalization as a mechanism for addressing diversified peoples, places, and perspectives in the global marketplace.

10 O*NET task matches
Batch:
Customs Brokers 4.8/5
37% ok

Clear goods through customs and to their destinations for clients.

Geographers 3.8/5
36% ok

Study the economic, political, and cultural characteristics of a specific region's population.

Political Scientists 4.0/5
36% ok

Interpret and analyze policies, public issues, legislation, or the operations of governments, businesses, and organizations.

Market Research Analysts and M 4.0/5
35% ok

Seek and provide information to help companies determine their position in the marketplace.

Customs Brokers 3.8/5
35% ok

Inform importers and exporters of steps to reduce duties and taxes.

Geographers 3.9/5
35% ok

Provide geographical information systems support to the private and public sectors.

Sociologists 4.0/5
35% ok

Explain sociological research to the general public.

Customs and Border Protection 4.4/5
35% ok

Interpret and explain laws and regulations to travelers, prospective immigrants, shippers, and manufacturers.

First-Line Supervisors of Farm 3.8/5
34% ok

Transport or arrange for transport of animals, equipment, food, animal feed, and other supplies to and from work sites.

Logistics Engineers 3.0/5
34% ok

Review global, national, or regional transportation or logistics reports for ways to improve efficiency or minimize the environmental impact of logistics activities.

LO3 CIM

LO 3. To describe the challenges and opportunities that impact global marking practices.

10 O*NET task matches
Batch:
First-Line Supervisors of Cons 3.9/5
47% ok

Locate, measure, and mark site locations or placement of structures or equipment, using measuring and marking equipment.

Packers and Packagers, Hand 4.0/5
47% ok

Mark and label containers, container tags, or products, using marking tools.

Stockers and Order Fillers 3.9/5
45% ok

Mark stock items, using identification tags, stamps, electric marking tools, or other labeling equipment.

Sustainability Specialists 3.6/5
42% ok

Identify or create new sustainability indicators.

Grinding and Polishing Workers 4.5/5
42% ok

Measure and mark equipment, objects, or parts to ensure grinding and polishing standards are met.

Drywall and Ceiling Tile Insta 4.2/5
40% ok

Measure and mark surfaces to lay out work, according to blueprints or drawings, using tape measures, straightedges or squares, and marking devices.

Cutters and Trimmers, Hand 4.2/5
40% ok

Mark identification numbers, trademarks, grades, marketing data, sizes, or model numbers on products.

Floor Layers, Except Carpet, W 4.0/5
39% ok

Measure and mark guidelines on surfaces or foundations, using chalk lines and dividers.

Surveying and Mapping Technici 4.2/5
39% ok

Monitor mapping work or the updating of maps to ensure accuracy, inclusion of new or changed information, or compliance with rules and regulations.

Layout Workers, Metal and Plas 4.4/5
39% ok

Mark curves, lines, holes, dimensions, and welding symbols onto workpieces, using scribes, soapstones, punches, and hand drills.

LO4 CIM

LO 4. To appreciate the importance of emerging economies as focal markets for multinational corporations (MNCs).

7 O*NET task matches
Batch:
Business Intelligence Analysts 3.9/5
33% ok

Identify and analyze industry or geographic trends with business strategy implications.

Economists 3.9/5
33% ok

Formulate recommendations, policies, or plans to solve economic problems or to interpret markets.

Securities, Commodities, and F 4.3/5
33% ok

Identify opportunities or develop channels for purchase or sale of securities or commodities.

Investment Fund Managers 3.8/5
32% ok

Evaluate the potential of new product developments or market opportunities, according to factors such as business plans, technologies, or market potential.

Regulatory Affairs Managers 4.4/5
32% ok

Represent organizations before domestic or international regulatory agencies on major policy matters or decisions regarding company products.

Search Marketing Strategists 3.5/5
31% ok

Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns.

Solar Sales Representatives an 3.8/5
31% ok

Develop marketing or strategic plans for sales territories.

LO6 CIM

LO 6. To critically evaluate varying perspectives related to the impact of globalization on peoples, places, and perspectives.

10 O*NET task matches
Batch:
Political Scientists 4.0/5
40% ok

Interpret and analyze policies, public issues, legislation, or the operations of governments, businesses, and organizations.

Geographers 3.8/5
39% ok

Study the economic, political, and cultural characteristics of a specific region's population.

News Analysts, Reporters, and 4.7/5
38% ok

Examine news items of local, national, and international significance to determine topics to address, or obtain assignments from editorial staff members.

Historians 3.1/5
37% ok

Trace historical development in a particular field, such as social, cultural, political, or diplomatic history.

Computer Systems Engineers/Arc 3.6/5
36% ok

Define and analyze objectives, scope, issues, or organizational impact of information systems.

Poets, Lyricists and Creative 4.7/5
36% ok

Develop factors such as themes, plots, characterizations, psychological analyses, historical environments, action, and dialogue to create material.

Geographers 3.8/5
36% ok

Analyze geographic distributions of physical and cultural phenomena on local, regional, continental, or global scales.

Anthropologists and Archeologi 3.1/5
36% ok

Formulate general rules that describe and predict the development and behavior of cultures and social institutions.

Interpreters and Translators 4.2/5
36% ok

Compile information on content and context of information to be translated and on intended audience.

Transportation Planners 4.1/5
35% ok

Analyze information related to transportation, such as land use policies, environmental impact of projects, or long-range planning needs.

LO7 CIM

LO 7. To describe the importance of the marketing mix on international marketing strategies.

10 O*NET task matches
Batch:
Marketing Managers 4.3/5
59% ok

Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.

Spa Managers 4.1/5
55% ok

Develop or implement marketing strategies.

Search Marketing Strategists 4.5/5
52% ok

Participate in the development or implementation of online marketing strategy.

Online Merchants 4.1/5
49% ok

Prepare or organize online storefront marketing material, including product descriptions or subject lines, optimizing content to search engine criteria.

Solar Sales Representatives an 3.8/5
48% ok

Develop marketing or strategic plans for sales territories.

Market Research Analysts and M 4.1/5
46% ok

Measure the effectiveness of marketing, advertising, and communications programs and strategies.

Customs Brokers 4.2/5
43% ok

Advise customers on import and export restrictions, tariff systems, insurance requirements, quotas, or other customs-related matters.

Advertising Sales Agents 3.9/5
42% ok

Identify new advertising markets, and propose products to serve them.

Online Merchants 3.8/5
42% ok

Collaborate with search engine shopping specialists to place marketing content in desired online locations.

Search Marketing Strategists 3.4/5
42% ok

Identify, evaluate, or procure hardware or software for implementing online marketing campaigns.

Source: Course learning outcomes from EWU's official Course Inventory Management (CIM) system. O*NET task matches are computed by comparing each learning outcome statement against every O*NET task statement using sentence-embedding similarity; faculty review confirms which matches count as preparation evidence.