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MKTG 400 — BUYER BEHAVIOR

4 credits CIM Verified
1
Objectives
10
Matches
0
Reviewed
12
Occupations
Your experience with this course
Top occupation matches for this course
47.4% Demonstrators and Product Promoters 7t
41.8% Stockers and Order Fillers 6t
33.9% Online Merchants 6t
48.2% Sales Representatives, Wholesale an 5t
46.2% Retail Salespersons 5t

Learning Objectives & Matches

LO1 CIM

LO 1. To provide a basic understanding of the terminology, concepts, and theories of consumer behavior in various contexts.

10 O*NET task matches
Batch:
Sales Representatives, Wholesa 4.4/5
48% ok

Answer customers' questions about products, prices, availability, product uses, and credit terms.

Demonstrators and Product Prom 4.5/5
47% ok

Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.

Retail Salespersons 4.3/5
46% ok

Describe merchandise and explain use, operation, and care of merchandise to customers.

Sales Representatives, Wholesa 4.2/5
45% ok

Answer customers' questions about products, prices, availability, or credit terms.

Baristas 4.4/5
45% ok

Describe menu items to customers, or suggest products that might appeal to them.

Telemarketers 4.7/5
45% ok

Explain products or services and prices, and answer questions from customers.

Door-to-Door Sales Workers, Ne 3.8/5
44% ok

Persuade customers to purchase merchandise or services.

Counter and Rental Clerks 4.4/5
43% ok

Greet customers and discuss the type, quality, and quantity of merchandise sought for rental.

Door-to-Door Sales Workers, Ne 4.7/5
43% ok

Explain products or services and prices and demonstrate use of products.

Stockers and Order Fillers 4.6/5
42% ok

Answer customers' questions about merchandise and advise customers on merchandise selection.

Source: Course learning outcomes from EWU's official Course Inventory Management (CIM) system. O*NET task matches are computed by comparing each learning outcome statement against every O*NET task statement using sentence-embedding similarity; faculty review confirms which matches count as preparation evidence.