Skip to main content

MKTG 310 — PRINCIPLES OF MARKETING

4 credits CIM Verified
Recreation Management Entrepreneurship Finance Information Systems and Business Analytics International Business Management Human Resources Marketing Professional Accounting
1
Objectives
10
Matches
0
Reviewed
12
Occupations
Your experience with this course
Top occupation matches for this course
43.3% Search Marketing Strategists 8t
38.9% Sales Representatives, Wholesale an 7t
41.3% Demonstrators and Product Promoters 6t
36.7% Sales Representatives, Wholesale an 6t
39.3% Online Merchants 6t

Learning Objectives & Matches

LO5 CIM

LO 5. Analyze the increasing importance of international influences on marketing decisions.

10 O*NET task matches
Batch:
Marketing Managers 4.3/5
50% ok

Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.

Spa Managers 4.1/5
49% ok

Develop or implement marketing strategies.

Solar Sales Representatives an 3.8/5
47% ok

Develop marketing or strategic plans for sales territories.

Customs Brokers 4.2/5
46% ok

Advise customers on import and export restrictions, tariff systems, insurance requirements, quotas, or other customs-related matters.

Travel Agents 4.0/5
45% ok

Provide customer with brochures and publications containing travel information, such as local customs, points of interest, or foreign country regulations.

Market Research Analysts and M 4.1/5
45% ok

Measure the effectiveness of marketing, advertising, and communications programs and strategies.

Business Intelligence Analysts 3.9/5
45% ok

Identify and analyze industry or geographic trends with business strategy implications.

Market Research Analysts and M 4.4/5
44% ok

Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.

Search Marketing Strategists 4.5/5
43% ok

Participate in the development or implementation of online marketing strategy.

Freight Forwarders 4.5/5
43% ok

Inform clients of factors such as shipping options, timelines, transfers, or regulations affecting shipments.

Source: Course learning outcomes from EWU's official Course Inventory Management (CIM) system. O*NET task matches are computed by comparing each learning outcome statement against every O*NET task statement using sentence-embedding similarity; faculty review confirms which matches count as preparation evidence.