Market Research Analysts and Marketing Specialists
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
What education do people in this job actually have?
O*NET incumbent survey (2024)How EWU courses prepare you for this work (5 of 13 O*NET tasks have course evidence)
Analyze a communication system and measure a performance in terms of probability of
Apply non-parametric statistical tests
Solve simple differential equations focusing on topics in economics.
Investigate properties of a statistical estimator based on characteristics of bias, efficiency, consistency and sufficiency
Recent regional postings for this occupation
View all 2 postings from the last year →2 most recent CareerOneStop listings for this occupation. "Live" in Quick Facts counts only postings the scraper re-confirmed in the last 7 days; older real postings still appear here until they age out.
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Investment/Market Research Analyst2026-05-06Prime Metropolis Properties, Inc. · Newcastle, WA
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Market Research Analyst Specialist2026-05-01Precisionaire, Inc. · Louisville, KY
Where to focus your applied learning (8 taskes without course evidence yet)
These O*NET tasks don't have direct course-objective evidence in the Math BS catalog yet. Each is an opportunity to gain hands-on preparation through an applied project, MAA-sponsored partnership, elective, or internship. The Math BS applied-projects page has examples of project-driven learning that could close these kinds of gaps.
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand. (importance 4.4/5)
- Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals. (importance 4.4/5)
- Seek and provide information to help companies determine their position in the marketplace. (importance 4.0/5)
- Forecast and track marketing and sales trends, analyzing collected data. (importance 4.0/5)
- Monitor industry statistics and follow trends in trade literature. (importance 3.7/5)
- Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services. (importance 3.6/5)
- Direct trained survey interviewers. (importance 3.5/5)
- Develop and implement procedures for identifying advertising needs. (importance 3.1/5)
More O*NET details for this occupation (skills, knowledge, tools & technology)
O*NET's tools-and-technology list aggregates software encountered across the occupation's many sub-roles, so the list can be broad. Treat it as a directory of what people in this job might use, not a checklist of what every job requires.
Where this data comes from. Occupation descriptions, tasks, skills, and education-incumbents survey come from the U.S. Department of Labor's O*NET 30.2. Washington-state pay and employment projections come from WA Employment Security Department and the BLS Occupational Employment and Wage Statistics. Live job postings come from CareerOneStop, refreshed nightly from a scrape that tracks the original posting date and the date our system last saw each posting live.
How we connect courses to occupations. Course catalog descriptions and program-level learning outcomes are indexed alongside O*NET task statements. Where a course's language aligns with a task an occupation requires, we mark it as evidence of preparation. Faculty review each candidate match and either confirm or veto it; only confirmed matches surface in totals.