CMST 461 — INTRODUCTION TO PUBLIC RELATIONS THEORY
Learning Objectives & Matches
“Introduction of Public Relations Theory” will introduce you to the exciting world of public relations and the many opportunities that exists for professionals in the field, the theory and practice of public relations, how public relations operates in organizations, its impact on publics and its functions in society. You will study the professional development of the field; concepts, issues, and principles in the practice; and models and theories guiding the practice.
Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
Prepare or deliver speeches to further public relations objectives.
Perform marketing and public relations activities.
Prepare and deliver lectures to undergraduate or graduate students on topics such as public speaking, media criticism, and oral traditions.
Provide information to the public by leading workshops and training programs and by developing educational materials.
Develop, implement, or evaluate public education, prevention, or health promotion programs, working in collaboration with organizations, institutions, or communities.
Keep abreast of developments and technological advances in the communication field by reading current literature, talking with colleagues, and participating in professional conferences.
Keep abreast of developments in the field by reading current literature, talking with colleagues, giving presentations at conferences, and serving on committees in professional associations.
Write press releases or other media communications to promote clients.
Keep abreast of developments in the field by reading current literature, talking with colleagues, and participating in professional organizations and conferences.