CMST 338 — SOCIAL MEDIA PLATFORMS AND PLANNING
Learning Objectives & Matches
1. Gain an in-depth understanding of the different social platforms available and the differences between those platforms
Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.
Speak to community groups to explain and interpret agency purposes, programs, and policies.
Provide program information to the public by preparing and presenting press releases, conducting media campaigns, or maintaining program-related Web sites.
Learn about competitors' products or consumers' interests or concerns to answer questions or provide more complete information.
Create marketing or outreach media, such as brochures or Web sites, to communicate sustainability issues, procedures, or objectives.
Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns.
Promote products in online communities through weblog or discussion-forum postings, e-mail marketing programs, or online advertising.
Develop Web sites.
Communicate with readers, viewers, advertisers, or the general public via mail, email, or telephone.
Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.